5× direct sales
E-commerce
Anti-Dandruff Shampoo UGC Ad Campaign
- Challenge
- A new product needed proof-style creative that could convert cold traffic without a brand history to lean on.
- Strategy
- Built the ad around a single relatable problem and a demonstrable before/after moment.
- Production
- Scripted, cast, and produced using client-supplied product assets and high-impact studio visuals.
- Outcome
- Generated a 5× increase in direct sales within the first three nights of the campaign.